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The Consumer Technology Association (CTA) has performed a number of drone market research studies, including a consumer study titled Drones: Public Perceptions & Consumer Attitudes which looks at the number of owners by type of drone, general awareness of drones and safety messaging, purchase likelihood, and drone applications. Other aspects of consumer behavior such as the influence of geofencing and an aeronautical knowledge test requirement were determined.
We discuss CTA drone market research with Steven Hummel, a senior research analyst at CTA. Steven manages the execution of consumer and B2B market research projects, both domestic and international, across a variety of CTA’s technology categories.
Steven explains the survey methodology and some of the CTA research projects, including the Public Perceptions & Consumer Attitudes study released in February 2019 which looks at individuals, and the annual Consumer Technology Ownership and Market Potential Study which studied drones from the household perspective.
Steven communicates his insights through in-depth reports and blog posts published on CTA’s website and Steve is also an active speaker at industry events, including at this year’s FAA UAS Symposium. Steven is a graduate of the University of Maryland, College Park where he earned his Master’s degree in Survey Methodology and Bachelor’s degree in Criminology.
Learn more about all the CTA studies at cta.tech/research.